We produce meaningful content and craft digital solutions. We span from ideation and creation to developing, distributing and managing applications and platform. We take care of creative direction, branding, development of digital experience and custom design.
The solutions share knowledge in collaboration with rare, outstanding experts, and combine science, Western phenomenology, Eastern wisdom and art.
An Art of Living
Key Contacts / Products
Heidi Sederholm, Founder & Dev Lead
Before founding the company, Heidi gained over ten years of experience at SAP Global, responsible for global SAP HR/HCM implementations and value-chain based concepts at key accounts. Her expertise stems from long-term retreats and PhD studies on phenomenal consciousness and advanced meditation techniques. “We should prioritize exploring and developing our minds, as we do in developing AI.” by Yuval Noah Harari is one of Heidi’s motivational quotes.
Leena Niemistö, CHAIR
Leena Niemistö has a doctor of medicine (PhD), an Honorary Doctor of administrative sciences, and is a board professional. Leena has outstanding experience in the field of healthcare and a focus on health tech. She is an angel investor and has been involved in over 40 startups. As a cultural influencer promoting creative work in visual art and her role as a Finnish National Opera and Ballet chairman corresponds to her lifelong and deep interest in art, music and culture.
Nikolas Holm, Design Lead
Nikolas is a visionary designer working on digital product design. Over the last 15 years, he has worked with clients such as Oura, Mercedes-Benz and KPMG. He has shaped brands and product strategies for startups in Scandinavia, London, New York and South East Asia. Nikolas leads the design and creative work with a strong vision based on the products’ meaningful core beliefs. “My ambition is to create products and platforms that educate and inspire on a massive scale”.
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